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An organization looking to encapsulate more than merely its publishing division, McGraw Hill Financial capitalized on the equity of the S&P name. The logo symbolizes S&P Global's role as the common denominator in providing essential intelligence to financial markets worldwide. Above the bar is a dynamic area designed to pair a range of words and images, ideas and concepts, to reinforce how S&P Global is the constant.

LANDOR_S&P_MASTER_27-04-16 from Valerie Tirella on Vimeo.