After nearly 50 years in the business, Century 21 Real Estate was looking to refresh its image and establish itself as an innovative and relatable brand with respect to millennial homebuyers. This social-first campaign positioned Century 21 as a resource for millennials who were curious about the home buying process. Channeling inspiration from academia and infomercials, the Adulting campaign showcased life lessons necessary to conquer adulthood via how-to videos, Boomerangs, Instagram Stories and Canvas Ads.
